Klarna, a Stockholm-based fintech company, has announced that it has joined forces with OpenAI to enhance the shopping experience for its users.
The engineering teams of Klarna and OpenAI have been working together to develop an integrated plugin for ChatGPT.
In fact, Klarna is one of the first brands to use OpenAI’s protocol for this purpose.
Provides personalised product suggestion
According to the Swedish company, the new plugin will provide personalised product recommendations to users who ask ChatGPT for shopping advice and inspiration.
Additionally, users will be able to shop for those products through Klarna’s search and compare tool. With this collaboration, Klarna aims to disrupt the way online shopping is done.
Recently, the company launched a product search tool that allows users to compare prices across thousands of retailers, filter results by color, size, customer ratings, and more.
How does it work?
Step 1: Consumers can install the Klarna plugin from ChatGPTs plugin store
Step 2: Once installed, consumers can simply ask ChatGPT for shopping ideas to get a curated selection of items relevant to their request.
Step 3: Shoppers have the option to provide further prompts or request additional product recommendations
Step 4: By tapping on the product link, consumers can easily navigate to the product page on Klarna’s search and compare tool to compare prices across different brands.
Sebastian Siemiatkowski, Co-founder and CEO of Klarna says, “I’m super excited about our plugin with ChatGPT because it passes my ‘north star’ criteria that I call my ‘mom test’, i.e. would my mom understand and benefit from this. And it does because it’s easy to use and genuinely solves a ton of problems – it drives tremendous value for everyone. Klarna is in a unique position to leverage the best technology and data to help people discover new products and solve problems for consumers at every stage of the shopping journey, and we’ll continue innovating to bring these services to our 150 million consumers.”
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