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- Union Square Ventures
- Insight Ventures Partners
- Scout Ventures
- RRE Ventures
- Lerer Hippeau
- Interlace Ventures
At Visible, we often compare a startup fundraising process to a traditional B2B sales and marketing funnel. At the top of your funnel, you are adding qualified investors. Nurturing them in the middle of the funnel with email, meetings, pitches, etc. And ideally closing them as a new investor at the bottom of a funnel.
Related Resource: How to Find Venture Capital to Fund Your Startup: 5 Methods
Just like a sales and marketing funnel, a fundraising funnel needs to start with the right investors for your business (e.g. qualified lead or qualified investor). One of the aspects founders will want to research is the geography of the investor and where they invest.
Check out a few popular venture capital firms located in New York below:
1. Union Square Ventures
According to their website, “Union Square Ventures is a venture capital firm focused on early-stage, growth-capital, late stage, and startup financing.”
Learn more about Union Square Ventures by checking out their Visible Connect Profile here →
Union Square Ventures invests in a large range of companies. Looking at their website and you’ll find that they invest in anywhere between Series A and Series D stages.
Union Square is self-described as a “thesis-driven” investor. They are currently investing off of their Thesis 3.0: “Enabling trusted brands that broaden access to knowledge, capital, and well-being by leveraging networks, platforms, and protocols.”
Check out more about their Thesis 3.0, recent investments, and key ideas below:
2. Insight Partners
According to the Insight Partners website, “Insight accelerates revenue and profit in software companies. Our obsession with software has produced a habit of success. We recognize industry patterns, emerging tech markets and software trends. We’ve accumulated the knowledge to understand the strategies needed to win.”
Learn more about Insight Partners by checking out their Visible Connect Profile here →
Insight Partners will invest across every stage but their bread and butter are “scale-up” companies. Insight will invest anywhere from pre-seed to series C and beyond stages — generally with a check size between $10M and $350M.
Insight is focused on software companies. However, they invest in a number of different sectors that you can find here (or below):
3. Scout Ventures
According to the Scout Ventures website, “Scout Ventures is an early-stage venture capital firm that invests in frontier and dual-use technologies built by veterans, intelligence leaders, and premier research labs. By leveraging our network of professional investors, operators, and experienced entrepreneurs, Scout can effectively execute every aspect of our investment thesis. We’re also paving the way for military veterans and intelligence professionals to access hundreds of millions in government grants and non-dilutive capital. The firm has three locations: Austin, New York City, Washington, DC.”
Learn more about Scout Ventures by checking out their Visible Connect Profile here →
Scout Ventures writes checks anywhere between $100,000 and $3M. According to their website, “We lead Seed rounds with $1-2M initial checks and reserve capital for follow-on investments up to Series B.”
According to the Scout website, “We focus on sectors aligned to our experience serving in defense and building multi-billion dollar companies: AI/ML, quantum computing, robotics, advanced materials science, security, space & aerospace, and advanced energy.”
According to their website, “Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets.”
Learn more about Greycroft by checking out their Visible Connect Profile here →
According to the team at Greycroft, “Greycroft typically makes initial investments from $500,000 at the seed stage to up to $30 million from the growth stage. We are an active Series A investor and typically invest between $1 million and $10 million.
The growth fund targets investing $10 to $30 million on an initial basis and may reserve up to double that amount over time. The growth fund focuses on later-stage companies with proven unit economics, annual revenue growth in excess of 50%, and a management team that is prepared to scale.”
On the Greycroft website, you’ll find that they invest in a number of different industries — ”We invest across a broad range of Internet sectors. We currently group our portfolio into four verticals: Consumer Internet, Fintech, Healthcare, and Enterprise Software.”
5. RRE Ventures
RRE Ventures has been funding software startups since the 90s. According to their website, “RRE Ventures is a New York-based venture capital firm that offers early-stage funding to software, internet, and communications companies.”
Learn more about RRE Ventures by checking out their Visible Connect Profile here →
The team at RRE invests in a variety of early-stage tech and software companies. According to their Visible Connect profile, they invest in Series A and B companies with an average check size between $4M and $15M.
According to their website, “RRE invests in early-stage, technology-enabled companies across all sectors and across the country. We back credible teams executing against incredible ideas to build category-defining businesses.” Check it out here or learn more below:
6. Lerer Hippeau
According to their website, “Lerer Hippeau is an early-stage venture capital fund founded and operated in New York City. We invest in good people with great ideas who redefine categories — and create new ones entirely.”
Learn more about Lerer Hippeau by checking out their Visible Connect Profile here →
The team at Lerer Hippeau has 3 funds that invest in pre-seed to Series C and beyond companies.
The team at Lerer Hippeau is industry-agnostic and will invest in any company — including enterprise and consumer landscapes.
According to their website, “Starta is a venture ecosystem to find, foster, and fund early-stage talent in tech.
Our mission is to provide opportunities to:
- International startups who want to scale globally and raise capital
- Aspiring industry leaders, seeking professional training
- Investors who believe in long-term growth potential and a strong connection with the community
Starta values inclusivity and diversity. Having worked with over 200 startups from all over the world, we intensively focus on bringing equal opportunities and support to the ecosystem.”
Learn more about Starta by checking out their Visible Connect Profile here →
Like many of the other firms on this list, Starta has multiple funds that invest in many stages. Starta operates both an accelerator and early-stage fund intended for seed and series A companies:
The Starta team has a focus on international startups that are looking to expand and scale their US presence.
FirstMark is an early-stage venture capital firm headquartered in New York City. As put by their team, “We are proud to back the ambitious founders of the most iconic companies in the world.”
Learn more about FirstMark by checking out their Visible Connect Profile here →
According to their Visible Connect profile, the team at FirstMark writes checks anywhere between $500k and $15M.
The team at FirstMark invests in companies of a variety of industries and sectors. They have major focus areas of Enterprise, Consumer, and Frontier companies.
According to the Hypothesis website, “We build and fund companies. We’re a startup studio and seed fund that launches, funds, and scales exceptional companies.”
Learn more about Hypothesis by checking out their Visible Connect Profile here →
As a startup studio, Hypothesis focuses on finding successful founders and co-founders and helps them launch and scale businesses. In addition to capital, Hypothesis portfolio companies receive resources and help with sales and marketing, hiring, product development, follow on funding, etc.
The team at Hypothesis will invest in companies across many industries and are focused on “mission-driven” companies and founders.
10. Interlace Ventures
According to the team at Interlace Ventures, “Investing in early-stage commerce- and retail-technology companies gives us unparalleled access to the latest technological innovations and trends across commerce and retail.
We leverage this access by partnering with global brands and retailers to support their innovation efforts.
We do this through a variety of methods, all of with are tailored after each partner’s individual needs and priorities.”
Learn more about Interlace Ventures by checking out their Visible Connect Profile here →
The team at Interlace invests in pre-seed to series A-stage companies. According to their Visible Connect Profile, they will write checks anywhere between $150k and $600k.
Interlace has a focus on commerce and retail companies.
Get Connected With Investors Today
At Visible, we oftentimes compare a fundraise to a B2B sales and marketing funnel. At the top of your funnel, you are finding new investors. In the middle, you are nurturing and pitching potential investors. At the bottom of the funnel, you are working through diligence and ideally closing new investors.
Related Resource: The 12 Best VC Funds You Should Know About
With the introduction of data rooms, you can now manage every aspect of your fundraising funnel with Visible.
- Find investors at the top of your funnel with our free investor database, Visible Connect
- Track your conversations and move them through your funnel with our Fundraising CRM
- Share your pitch deck and monthly updates with potential investors
- Organize and share your most vital fundraising documents with data rooms
Manage your fundraise from start to finish with Visible. Give it a free try for 14 days here.
Related Read: Private Equity vs Venture Capital: Critical Differences