Despite the push towards digitalisation, the way buyers and sellers collaborate remains largely unchanged, and enterprises still compose endless email threads, attachments, and links to spreadsheets. Reportedly, 77% of B2B buyers say their recent purchase was complex or difficult resulting in fewer deals closed.
An Israeli B2B buyer-seller network pioneer, Aligned tackles this challenge by developing a network to streamline seller-buyer interactions and foster more effective collaboration across all stages of a deal’s life cycle.
In a recent development, Aligned has netted $5.8 million seed funding in a round led by Hetz Ventures, which backed Amazon Fresh rival from Israel Trigo and NFX alongside participation from global strategic sales leaders and angel investors.
Aligned will use the funds to scale its team to keep up with demand, embed further innovative deal analytics and AI into its platform, and help build out the first professional, global network of B2B sellers and buyers.
“B2B buying and selling is a chaotic process involving numerous stakeholders and often months of back and forth, with many blind spots and moving parts to control,” said Gal Aga, CEO and co-founder of Aligned. “These modern times present a game-changing opportunity to do what companies like Slack and Zoom did to the way we connect, which in the case of Aligned, is to make buying and selling more impactful for both sides, even enjoyable. We’re passionate about leading this change to make the B2B buying and selling experience frictionless, collaborative, and streamlined.”
“Aligned has identified a major gap in the sales tech market that demands a more effective collaborating experience that enables both parties to stay focused on their long-term goals,” said James Currier, General Partner at NFX. “By creating the first and only network for buyers and sellers that’s fully focused on improving the customer journey, Aligned is tapping into the root of B2B sales inefficiency to pioneer the next household name for buyer-seller interactions.”
First network for B2B buying and selling
Aligned was founded by Gal Aga, Gal Deitsch, and Yotam Sela in 2021 in Tel Aviv, Israel with the purpose of accelerating and streamlining B2B buyer-seller collaboration. Using its shared online workspaces, Aligned has developed the first network exclusively for B2B buying and selling to foster smoother collaboration, facilitate stronger business relationships, and ease the deal pipeline process.
Buyers and sellers can create publicly available profiles, connect with prospects, and execute all aspects of a deal directly from within the platform while benefiting from greater credibility and the network effect.
Aligned aims to bring order to the chaos associated with B2B deal-making with online rooms for sellers and buyers to collaborate on shared resources, coordinate next steps and timelines, communicate with all stakeholders, and build and sign proposals. By analysing interaction data and intent signals of stakeholders, Aligned generates insights to help sellers make informed decisions, not gut-driven ones.
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